AVAILABLE FOR WORK
SENIOR PRODUCT DESIGNER · UX & STRATEGY

Turning into experiences that work.

5 years of research, strategy, and design. Mostly in ecommerce, always with intention.

AVAILABLE FOR WORK
SENIOR PRODUCT DESIGNER · UX & STRATEGY

Turning into experiences that work.

5 years of research, strategy, and design. Mostly in ecommerce, always with intention.

AVAILABLE FOR WORK
SENIOR PRODUCT DESIGNER · UX & STRATEGY

Turning into experiences that work.

5 years of research, strategy, and design. Mostly in ecommerce, always with intention.

Cross CollaborationUX DesignUser ResearchPrototypingUX ResearchEnd-to-End DesignMobile WebCross CollaborationUX DesignUser ResearchPrototypingUX ResearchEnd-to-End DesignMobile Web
INTRODUCING

Problems I've helped solve.

Five years of digging into the parts of ecommerce that quietly frustrate people. Checkout, returns, loyalty, payments. The kind of work that doesn't get applause when it goes right, but definitely gets noticed when it doesn't.

2025 · AMERICAN EAGLE OUTFITTERS

Store Purchase History

Extended the order history framework to surface in-store purchases digitally, mapping complex transaction edge cases to create a unified view across online and physical retail.

UX StrategyOmnichannelAccount Experience
UnifiedOnline and in-store history
Phone mockup
2025 · AMERICAN EAGLE OUTFITTERS

Incentivized Product Reviews

Introduced loyalty points as a review incentive, facilitated cross-functional alignment using MoSCoW prioritization, and launched a controlled v1 that tripled daily review volume.

UX StrategyLoyalty
300%Increase in daily reviews
Phone mockup
2024 · AMERICAN EAGLE OUTFITTERS

Order History Redesign

Reframed a feature request into a foundational redesign. Replaced a spreadsheet-style list with a visual, scannable experience built to scale for 15 million loyalty members.

UX DesignUX ResearchAccount Experience
15MLoyalty members served
Phone mockup
2023 · AMERICAN EAGLE OUTFITTERS

Tap to Apply Instant Store Credit

Redesigned where and when store credit appeared in the shopping journey, turning a forgotten post-return artifact into a checkout moment worth $800K in recovered value.

UX DesignUX ResearchCheckout
+10%Gift Card Redemptions
$800KIn credits redeemed
Phone mockup
About me.
Design is intelligence made visible.
I'm a senior UX designer and strategist with 5 years in retail and ecommerce. I've worked across checkout, returns, loyalty, payments, personalization, and customer care, which basically means I've spent a lot of time thinking about the parts of shopping that quietly frustrate people and trying to make them a little less frustrating.
I'm a generalist and proud of it. I can do the research, run the workshop, and design the screen. But what I care most about is making sure the decisions behind the design actually make sense, and that everyone in the room understands why we're doing what we're doing. Good work is a team sport and I take that seriously.
Figma
Framer
Axure
UserTesting
Miro
Gemini AI
Claude AI
Accessibility
Work with me.
About me.
Design is intelligence made visible.
I'm a senior UX designer and strategist with 5 years in retail and ecommerce. I've worked across checkout, returns, loyalty, payments, personalization, and customer care, which basically means I've spent a lot of time thinking about the parts of shopping that quietly frustrate people and trying to make them a little less frustrating.
I'm a generalist and proud of it. I can do the research, run the workshop, and design the screen. But what I care most about is making sure the decisions behind the design actually make sense, and that everyone in the room understands why we're doing what we're doing. Good work is a team sport and I take that seriously.
Figma
Framer
Axure
UserTesting
Miro
Gemini AI
Claude AI
Accessibility
Work with me.
2025 · AMERICAN EAGLE OUTFITTERS

Store Purchase History

Extended the order history framework to surface in-store purchases digitally, mapping complex transaction edge cases to create a unified view across online and physical retail.

UX StrategyOmnichannelAccount Experience
UnifiedOnline and in-store history
Phone mockup
2025 · AMERICAN EAGLE OUTFITTERS

Incentivized Product Reviews

Introduced loyalty points as a review incentive, facilitated cross-functional alignment using MoSCoW prioritization, and launched a controlled v1 that tripled daily review volume.

UX StrategyLoyalty
300%Increase in daily reviews
Phone mockup
2023 · AMERICAN EAGLE OUTFITTERS

Tap to Apply Instant Store Credit

Redesigned where and when store credit appeared in the shopping journey, turning a forgotten post-return artifact into a checkout moment worth $800K in recovered value.

UX DesignUX ResearchCheckout
+10%Gift Card Redemptions
$800KIn credits redeemed
Phone mockup
About me.
Design is intelligence made visible.
I'm a senior UX designer and strategist with 5 years in retail and ecommerce. I've worked across checkout, returns, loyalty, payments, personalization, and customer care, which basically means I've spent a lot of time thinking about the parts of shopping that quietly frustrate people and trying to make them a little less frustrating.
I'm a generalist and proud of it. I can do the research, run the workshop, and design the screen. But what I care most about is making sure the decisions behind the design actually make sense, and that everyone in the room understands why we're doing what we're doing. Good work is a team sport and I take that seriously.
Figma
Framer
Axure
UserTesting
Miro
Gemini AI
Claude AI
Accessibility
Work with me.
Kind words

What collaborators say.

Shana is a skilled facilitator, adept as abstracting asks while staying focused on the key goals.

J
Jessica McWilliams-Brandt
VP Experience Design

Shana's ability to effectively communicate design strategy and collaborate across teams made her an invaluable asset.

V
Vincent Nania
Senior Product Designer

Shana was not nonly an amazing teammate but an amazing mentor to me.

S
Stephanie Oemcke
UX Designer

Your insights and advice made a meaningful impact on our students' experiential learning, and the students and I are grateful for your time and expertise.

H
Heera Lee
Professor - UMD
Kind words

What collaborators say.

Shana is a skilled facilitator, adept as abstracting asks while staying focused on the key goals.

J
Jessica McWilliams-Brandt
VP Experience Design

Shana's ability to effectively communicate design strategy and collaborate across teams made her an invaluable asset.

V
Vincent Nania
Senior Product Designer

Shana was not nonly an amazing teammate but an amazing mentor to me.

S
Stephanie Oemcke
UX Designer

Your insights and advice made a meaningful impact on our students' experiential learning, and the students and I are grateful for your time and expertise.

H
Heera Lee
Professor - UMD
SAY HELLO

Let's work together!

I'm open to new exciting opportunities and projects. Currently available for senior IC roles. Let's chat!

Shana Shields
SENIOR PRODUCT DESIGNER (UX & STRATEGY)
© 2026 S. Shields · All rights reserved
Shana Shields
SENIOR PRODUCT DESIGNER (UX & STRATEGY)
© 2026 S. Shields · All rights reserved