Profile
Shana Shields
Senior Product Designer

I'm a passionate designer and developer with over 10 years of experience creating beautiful, functional digital experiences. My work focuses on the intersection of design and technology.

I believe in creating solutions that are not only visually appealing but also intuitive and accessible to everyone. Let's build something amazing together.

VIEW MY WORK →

I'm a passionate designer and developer with over 10 years of experience creating beautiful, functional digital experiences. My work focuses on the intersection of design and technology.

I believe in creating solutions that are not only visually appealing but also intuitive and accessible to everyone. Let's build something amazing together.

VIEW MY WORK →
Profile
Shana Shields
Senior Product Designer

I'm a passionate designer and developer with over 10 years of experience creating beautiful, functional digital experiences. My work focuses on the intersection of design and technology.

I believe in creating solutions that are not only visually appealing but also intuitive and accessible to everyone. Let's build something amazing together.

VIEW MY WORK →

I'm a passionate designer and developer with over 10 years of experience creating beautiful, functional digital experiences. My work focuses on the intersection of design and technology.

I believe in creating solutions that are not only visually appealing but also intuitive and accessible to everyone. Let's build something amazing together.

VIEW MY WORK →
Experience

Where I've been

WORK EXPERIENCE

American Eagle Outfitters

UX Strategist · 2023 — 2026

Led end-to-end design across loyalty, engagement, checkout, payments, and shipping experiences for multiple AEO brands, partnering cross-functionally to deliver scalable, research-driven solutions; defined discovery strategies using mixed-methods insights to reduce product risk; drove lean experimentation, A/B testing, and usability validation that contributed to $30M+ lift in checkout, $2M+ in payments, and $200K+ in credit experiences; and mentored designers and cross-functional partners to elevate UX storytelling and human-centered design practices.

American Eagle Outfitters

UX Designer · 2021-2023

Sole UX designer driving end-to-end checkout, payments, and loyalty experiences, collaborating across product, engineering, and customer care to optimize conversion and post-purchase journeys.

Thinkful Inc.

UX Mentor · 2022-2024

Mentored emerging designers in human-centered design, discovery, and product strategy on real-world ecommerce and loyalty projects, guiding UX storytelling, portfolio development, and stakeholder communication, with over 50% of mentees securing UX roles within a year.

Morgan Stanley Smith Barney

Wealth Management Associate · 2015-2021

Investigated and resolved investment trade discrepancies to ensure financial accuracy and compliance, collaborated with operations and leadership to improve workflows and client experience, and supported the design and rollout of digital solutions during the COVID-19 remote transition.

EDUCATION

Carnegie Mellon University

The Advanced Leadership Institute ·

A cohort‑based leadership development program designed to educate, develop, connect, and position rising Black professionals and their allies for career advancement by strengthening key leadership skills, expanding networks, and preparing participants for higher levels of management.

Bloc Inc.

User Experience & Front End Development · Certificate

University of Pittsburgh

Bachelor of Arts · Communication & Rhetoric

Minor: Studio Art

Experience

Where I've been

WORK EXPERIENCE

American Eagle Outfitters

UX Strategist · 2023 — 2026

Led end-to-end design across loyalty, engagement, checkout, payments, and shipping experiences for multiple AEO brands, partnering cross-functionally to deliver scalable, research-driven solutions; defined discovery strategies using mixed-methods insights to reduce product risk; drove lean experimentation, A/B testing, and usability validation that contributed to $30M+ lift in checkout, $2M+ in payments, and $200K+ in credit experiences; and mentored designers and cross-functional partners to elevate UX storytelling and human-centered design practices.

American Eagle Outfitters

UX Designer · 2021-2023

Sole UX designer driving end-to-end checkout, payments, and loyalty experiences, collaborating across product, engineering, and customer care to optimize conversion and post-purchase journeys.

Thinkful Inc.

UX Mentor · 2022-2024

Mentored emerging designers in human-centered design, discovery, and product strategy on real-world ecommerce and loyalty projects, guiding UX storytelling, portfolio development, and stakeholder communication, with over 50% of mentees securing UX roles within a year.

Morgan Stanley Smith Barney

Wealth Management Associate · 2015-2021

Investigated and resolved investment trade discrepancies to ensure financial accuracy and compliance, collaborated with operations and leadership to improve workflows and client experience, and supported the design and rollout of digital solutions during the COVID-19 remote transition.

EDUCATION

Carnegie Mellon University

The Advanced Leadership Institute ·

A cohort‑based leadership development program designed to educate, develop, connect, and position rising Black professionals and their allies for career advancement by strengthening key leadership skills, expanding networks, and preparing participants for higher levels of management.

Bloc Inc.

User Experience & Front End Development · Certificate

University of Pittsburgh

Bachelor of Arts · Communication & Rhetoric

Minor: Studio Art

Experience

Where I've been

WORK EXPERIENCE

American Eagle Outfitters

UX Strategist · 2023 — 2026

Led end-to-end design across loyalty, engagement, checkout, payments, and shipping experiences for multiple AEO brands, partnering cross-functionally to deliver scalable, research-driven solutions; defined discovery strategies using mixed-methods insights to reduce product risk; drove lean experimentation, A/B testing, and usability validation that contributed to $30M+ lift in checkout, $2M+ in payments, and $200K+ in credit experiences; and mentored designers and cross-functional partners to elevate UX storytelling and human-centered design practices.

American Eagle Outfitters

UX Designer · 2021-2023

Sole UX designer driving end-to-end checkout, payments, and loyalty experiences, collaborating across product, engineering, and customer care to optimize conversion and post-purchase journeys.

Thinkful Inc.

UX Mentor · 2022-2024

Mentored emerging designers in human-centered design, discovery, and product strategy on real-world ecommerce and loyalty projects, guiding UX storytelling, portfolio development, and stakeholder communication, with over 50% of mentees securing UX roles within a year.

Morgan Stanley Smith Barney

Wealth Management Associate · 2015-2021

Investigated and resolved investment trade discrepancies to ensure financial accuracy and compliance, collaborated with operations and leadership to improve workflows and client experience, and supported the design and rollout of digital solutions during the COVID-19 remote transition.

EDUCATION

Carnegie Mellon University

The Advanced Leadership Institute ·

A cohort‑based leadership development program designed to educate, develop, connect, and position rising Black professionals and their allies for career advancement by strengthening key leadership skills, expanding networks, and preparing participants for higher levels of management.

Bloc Inc.

User Experience & Front End Development · Certificate

University of Pittsburgh

Bachelor of Arts · Communication & Rhetoric

Minor: Studio Art

Experience

Where I've been

WORK EXPERIENCE

American Eagle Outfitters

UX Strategist · 2023 — 2026

Led end-to-end design across loyalty, engagement, checkout, payments, and shipping experiences for multiple AEO brands, partnering cross-functionally to deliver scalable, research-driven solutions; defined discovery strategies using mixed-methods insights to reduce product risk; drove lean experimentation, A/B testing, and usability validation that contributed to $30M+ lift in checkout, $2M+ in payments, and $200K+ in credit experiences; and mentored designers and cross-functional partners to elevate UX storytelling and human-centered design practices.

American Eagle Outfitters

UX Designer · 2021-2023

Sole UX designer driving end-to-end checkout, payments, and loyalty experiences, collaborating across product, engineering, and customer care to optimize conversion and post-purchase journeys.

Thinkful Inc.

UX Mentor · 2022-2024

Mentored emerging designers in human-centered design, discovery, and product strategy on real-world ecommerce and loyalty projects, guiding UX storytelling, portfolio development, and stakeholder communication, with over 50% of mentees securing UX roles within a year.

Morgan Stanley Smith Barney

Wealth Management Associate · 2015-2021

Investigated and resolved investment trade discrepancies to ensure financial accuracy and compliance, collaborated with operations and leadership to improve workflows and client experience, and supported the design and rollout of digital solutions during the COVID-19 remote transition.

EDUCATION

Carnegie Mellon University

The Advanced Leadership Institute ·

A cohort‑based leadership development program designed to educate, develop, connect, and position rising Black professionals and their allies for career advancement by strengthening key leadership skills, expanding networks, and preparing participants for higher levels of management.

Bloc Inc.

User Experience & Front End Development · Certificate

University of Pittsburgh

Bachelor of Arts · Communication & Rhetoric

Minor: Studio Art

Experience

Where I've been

WORK EXPERIENCE

American Eagle Outfitters

UX Strategist · 2023 — 2026

Led end-to-end design across loyalty, engagement, checkout, payments, and shipping experiences for multiple AEO brands, partnering cross-functionally to deliver scalable, research-driven solutions; defined discovery strategies using mixed-methods insights to reduce product risk; drove lean experimentation, A/B testing, and usability validation that contributed to $30M+ lift in checkout, $2M+ in payments, and $200K+ in credit experiences; and mentored designers and cross-functional partners to elevate UX storytelling and human-centered design practices.

American Eagle Outfitters

UX Designer · 2021-2023

Sole UX designer driving end-to-end checkout, payments, and loyalty experiences, collaborating across product, engineering, and customer care to optimize conversion and post-purchase journeys.

Thinkful Inc.

UX Mentor · 2022-2024

Mentored emerging designers in human-centered design, discovery, and product strategy on real-world ecommerce and loyalty projects, guiding UX storytelling, portfolio development, and stakeholder communication, with over 50% of mentees securing UX roles within a year.

Morgan Stanley Smith Barney

Wealth Management Associate · 2015-2021

Investigated and resolved investment trade discrepancies to ensure financial accuracy and compliance, collaborated with operations and leadership to improve workflows and client experience, and supported the design and rollout of digital solutions during the COVID-19 remote transition.

EDUCATION

Carnegie Mellon University

The Advanced Leadership Institute ·

A cohort‑based leadership development program designed to educate, develop, connect, and position rising Black professionals and their allies for career advancement by strengthening key leadership skills, expanding networks, and preparing participants for higher levels of management.

Bloc Inc.

User Experience & Front End Development · Certificate

University of Pittsburgh

Bachelor of Arts · Communication & Rhetoric

Minor: Studio Art

Experience

Where I've been

WORK EXPERIENCE

American Eagle Outfitters

UX Strategist · 2023 — 2026

Led end-to-end design across loyalty, engagement, checkout, payments, and shipping experiences for multiple AEO brands, partnering cross-functionally to deliver scalable, research-driven solutions; defined discovery strategies using mixed-methods insights to reduce product risk; drove lean experimentation, A/B testing, and usability validation that contributed to $30M+ lift in checkout, $2M+ in payments, and $200K+ in credit experiences; and mentored designers and cross-functional partners to elevate UX storytelling and human-centered design practices.

American Eagle Outfitters

UX Designer · 2021-2023

Sole UX designer driving end-to-end checkout, payments, and loyalty experiences, collaborating across product, engineering, and customer care to optimize conversion and post-purchase journeys.

Thinkful Inc.

UX Mentor · 2022-2024

Mentored emerging designers in human-centered design, discovery, and product strategy on real-world ecommerce and loyalty projects, guiding UX storytelling, portfolio development, and stakeholder communication, with over 50% of mentees securing UX roles within a year.

Morgan Stanley Smith Barney

Wealth Management Associate · 2015-2021

Investigated and resolved investment trade discrepancies to ensure financial accuracy and compliance, collaborated with operations and leadership to improve workflows and client experience, and supported the design and rollout of digital solutions during the COVID-19 remote transition.

EDUCATION

Carnegie Mellon University

The Advanced Leadership Institute ·

A cohort‑based leadership development program designed to educate, develop, connect, and position rising Black professionals and their allies for career advancement by strengthening key leadership skills, expanding networks, and preparing participants for higher levels of management.

Bloc Inc.

User Experience & Front End Development · Certificate

University of Pittsburgh

Bachelor of Arts · Communication & Rhetoric

Minor: Studio Art

OUTSIDE OF WORK
What I do when I'm not designing.
When I close the laptop I'm usually traveling somewhere new, cooking something I've never attempted before, or sketching in a notebook with no deliverable attached. Music is always on — I make playlists for everything and I'm convinced the right sonic texture makes hard problems easier. These things keep me curious in ways that quietly find their way back into the work.
Shana Shields
SENIOR PRODUCT DESIGNER (UX & STRATEGY)
© 2026 S. Shields · All rights reserved